The Magazine

As Australia's premier health and fitness magazine, Women's Health & Fitness (formerly known as Women's Fitness & Health) is devoted to the promotion of a healthier and more fulfilling way of life.

Headed by former World Aerobics Champion and fitness icon Sue Stanley, Women's Health & Fitness caters for women who value the benefits of a healthy and active life.

Supported by a panel of industry stalwarts, including nutritionists, dietitians, naturopaths, lifecoaches, exercise scientists and personal trainers, Women's Health & Fitness thrives on its ability to provide real advice for real women. The combined skills and insights of these experts is enhanced by an in-house team of editors and journalists who are committed to producing engaging, informative and innovative articles across all aspects of the industry.

Not only does this maximise reader loyalty and circulation, but it creates a receptive environment in which the reader is eager to examine new products and advertising features across a diversity of sections including nutrition, health, sex and relationships, natural therapies, training, supplementation, fashion and beauty. In recent years, the magazine has broadened its scope to incorporate all aspects of a healthy lifestyle, from the constant thirst for self-improvement to the eternal quest for body bliss.

This mix has been fundamental for a dramatic growth in size and readership. Fundamental to this success has been the development of a range of new sections including fashion, beauty and lifestyle, as well as the continual popularity of the 12-Week BodyBlitz Challenge, which attracts 2500 entrants annually.

This, along with our regular features ensures that our readers are never short of inspiration.

The Market

The women's health and fitness market is constantly expanding to accommodate the ever- increasing focus on body image and self improvement among women today.

From the workplace to the home, today's woman is concerned with looking good, feeling great and living life to its full potential.

This desire traverses all aspects of lifestyle, providing potential advertisers with a suitable platform to showcase a variety of products, ideas and concepts. From dieting and exercise to beauty and fashion, the market caters for a diversity of women who share a common desire for health, wellbeing and physical appearance.

Women's Health & Fitness provides a perfect opportunity to tap into the ever-expanding health and fitness market. If you want to maximise your exposure and profitability, become a business partner with us today.

Demographics

39% of readers earn $30-49,000, closely followed by 37% who earn $50-59,000 per year. 70% of our readers consider themselves to be in a healthy weight range. 34% of readers describe their employment as professional, followed by 20% clerical.

65% of our readers are between the ages of 26 and 40. 50% of readers exercise 4-5 times per week, followed by 30% of readers who exercise 6 or more times per week.

#1 Women's Title

Blitz Publications' leading women's title, Women's Health & Fitness magazine has been recognised as the fastest growing women's title in Roy Morgan's Fastest Growing Readership Poll* (as published in Ad News February 24, 2006), eclipsing other health titles such as Good Medicine and Slimming.

The monthly title has enjoyed a highly lucrative year, with readership rising by 23.53 per cent (16,000) in 2005.

Testimonials